In Version 6.22 we told you about two new APIs and how we’d deepened integration with Marketsight – and now we can tell you how Version 6.23 is about to hit staging sites with a way for publishers to embed their ecommerce into iReports.
How does it work?
On a report landing page, users can now be given a button to ‘Buy Now’. Pressing this will pull relevant purchasing info out of your ecommerce platform and display it as a pop-up in iReports.
The information that’s displayed is entirely up to you.
The benefit of this enhancement is a more seamless user experience. In one simple motion, users will be able to interact with two distinct websites and make report purchases, but in a way that’s convenient and friendly.
Of course, how you choose to present this latest enhancement is also up to you.
You can have the new ‘Buy Now’ button linked to a pop up (as described above). Or you can have the button open the relevant purchasing page of your website in a new tab. Or, if you don’t like the sound of it, you can stick with your current method of linking users to a report purchase.
What about purchases by users who aren’t subscribers?
For those publishers who’d like guest and anonymous users to first register before being able to make a purchase, pressing the ‘Buy Now’ button can instead open a pop up containing registration fields to be filled out prior to displaying purchasing information.